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The two sat down to download it and try it out together.“Within a matter of minutes, we went through everyone on there,” said Blim, a School of Communications sophomore. That just happened.’”More than 1,700 Northwestern students are on Friendsy as of Monday night – a fairly impressive feat after just one week.

Despite some mixed reactions toward the nitty-gritties of Friendsy’s matchup system, the app’s viral campus takeover speaks to exactly why college students love dating apps in the first place – and it's not just because they're "too busy" or uninterested in forming relationships in person.

Historically, I have been ambivalent about the online dating industry.

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Many blame the rise of hook-up culture for this erasure of dating, which is usually characterized by no-strings-attached, alcohol-fueled romantic flings.

Hook-up culture has made its way outside the confines of college life and dorm rooms, and has influenced how many young adults perceive romance and intimacy.

Tinder, on the other hand, has utilized a more superficial approach to online dating.

“It’s instant gratification,” says Jason, 26, a Brooklyn photographer, in Nancy Jo Sales’ article “Tinder and the Dawn of the Dating Apocalypse.” It’s also “a validation of your own attractiveness by just, like, swiping your thumb on an app.

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It’s not surprising then that Tinder has become the go-to dating tool for single people.

With dating sites like and e Harmony, users browsed elaborate profiles to find compatible partners, and the companies claimed to have algorithms that can find your soul mate.

It’s all about maximizing the odds – that is, increasing your chance of stumbling into a relationship, whatever form that may take.“I’ve noticed that there’s a lot of freshmen on it, so I’m sure it’s an easier way to ease into college,” Blim said of Friendsy.

“You have more outlets to meet new people besides just your dorm.”Including last week’s arrival at Northwestern, Friendsy now operates at a total of 41 campuses, 35 of which launched within the last month.

Finkel Is the smartphone revolution sullying the online dating world?

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